Profiles Insights
Demographics and Profiles of PMEBs
Data is King. At VGI Vertical, we understand the importance of having relevant data that can help media planners and buyers to make campaigns more effective. While data research is being planned, we like to share some data from our sister company from Thailand on office building advertising whilst some data on Profiles & Lifestyle are derived from various Malaysian sources. The following data may provide some basic insights as to why office building advertising is the future of engaging the professional market.
Elevator Usage Frequency (%)
%
6 Times Per Day
%
5 - 6 Times Per Day
%
3 - 4 Times Per Day
%
2 Times Per Day
Time Spent In Office Lobby & Elevator Lobby (%)
%
5 Minutes
%
4 - 5 Minutes
%
2 - 3 Minutes
%
1- 2 Minutes
%
1 Minutes
Profiles & Insights
97% Seen
91% Good Source
84% Triggered my attention
82% Convinced to search
82% Like its content
67% Considered to purchase
50% Male Gender
50% Famale Gender
82% Education
20 – 39 @ 80% 40 – 59 @ 20%
Marital 28%
Status 72%
( Source – From Various Malaysia Data Research )